ELEVATING THE HUMAN EXPERIENCE WITH NATURE-INSPIRED CITIES
WE ARE AN ECOSSYSTEM
OF EXPERIENCES
We curate each experience in an integrated way to build a new lifestyle, more conscious, more positive, more collective, and more joyful.
The enchantment of nature and ancestrality transforms hospitality, food, regenerative business, culture, fashion, design, beauty, and longevity, shaping a better life and significantly impacting human beings.
WE RE-PRESENT A NEW ORDER: THE SOUTH POWER
The South is the future. Nature, ancestrality, preserved resources, powerful demography, vibrant energy, omnipresent spirituality, and infinite creativity driven by youth.
The South enlightens the 21st century.
Mata enlightens the South and its creators.
AN ABANDONED TERRITORY IN REGENERATED IN THE HEART OF SÃO PAULO
BETWEEN PARKS, HISTORIC SQUARES, AND CULTURAL AVENUES, MATA ORGANICALLY CONNECTS WITH THE CITY, CREATING A ROUTE THAT BRINGS TOGETHER NATURE, ART, AND ENCOUNTERS.
Our purpose is to create Nature-positive cities, urban experience ecosystems, transforming lower-order systems into higher-order ones.
We regenerate abandoned heritage sites, elevating them through Nature, craftsmanship, and creativity. In São Paulo, the largest metropolis in the Southern Hemisphere, Mata has transformed its site into one of the city’s most desirable destinations — and a true civic asset.
Discover and explore our spaces or click to see how to get here.
GASTRONOMY AS ART FROM CULTIVATION AND SOURCING TO THE WAY FOOD NOURISHES BODY AND SOUL. FOOD AS A POWERFUL PLATFORM FOR GATHERING, SHARING, AND COMMUNITY.
Mata Città marks a new chapter in the historic relationship between São Paulo and Italy. Conceived from the creative vision of Alex Allard, founder of Cidade Matarazzo, the restaurant celebrates the expansive spirit of Italian culture and pays tribute to the immigrants who shaped São Paulo’s habits, flavors, and affections. Honoring their 32 million descendants.
With 1,600 m², the restaurant unfolds across seven extraordinary scenographic environments, each inspired by a region of Italy or a distinct narrative. All connected by a shared Mediterranean soul.
WE LEVERAGE THE HIGH VIBRATIONAL POWER OF ARTISTS TO SPARK DISRUPTIVE PERSPECTIVES, GUIDING OUR AUDIENCES ALONG A PATH OF RE-PERCEPTION TOWARD HUMANITY’S TRUE
A creativity center dedicated to inspiring, creating, welcoming, and celebrating culture and art. Connecting Brazilian and global creative communities with the broader public.
The House features four interdisciplinary spaces AQUI, ALI, ACIMA, and ABAIXO - united by a single, curatorial-driven program.
FASHION, DESIGN, EXPERIMENTATION, AND TECHNOLOGY CONVERGE TO RETHINK CONSUMPTION AND SHAPE A REGENERATIVE FUTURE.
Mata Lab is a living space that proposes a new way of thinking about and experiencing fashion. With approximately 3,000 m² and a curation of over 200 brands, the project introduces a new concept of consumption experience, one that is more emotional and connected to a greater purpose, valuing creation, style, and authorship through independent designers and pieces rooted in craftsmanship and affection.
Mata Lab proposes an experiential, multi-brand approach to retail and creativity, with two spaces already inaugurated that invite discovery and self-expression.
WE CREATE A NEW GENERATION OF HOSPITALITY FOR THE WORLD, WHERE NATURE, CREATIVITY, AND BELONGING MEET.
At Mata, hospitality is a co-creation process guided by the creative vision of Alexandre Allard, now expressed through a brand that carries his name. In collaboration with leading architects, designers, and artists, we shape Nature-Inspired places where art, architecture, and experience reconnect humans with Nature.
Deeply curated and sensorial, our spaces are enchanting, creative, and welcoming, inviting people to stay longer, belong, and engage, transforming hospitality into connection.
CREATORS
WITHIN MATA
Artists, architects, designers, and thinkers who operate within the Mata ecosystem and bring the project to life through their work.
"MADE BY...FEITO POR BRASILEIROS"
THE CREATIVE INVASION "MADE BY... FEITO POR BRASILEIROS" was a major contemporary art exhibition held at the former Umberto Primo Hospital (now Mata Atlântica São Paulo) in São Paulo, between September 9 and October 12, 2014. The exhibition occupied the entire abandoned hospital complex, which had been closed for more than 20 years, transforming its pavilions, corridors, and gardens into spaces for art.
